Skip to content

Bruce T. Dugan

Newsletter Contact

Abstract thinker · Linear process · Forty-four years of building things

Home
About
Books
Commentary
Reference
Consulting
Speaking
Media
Contact

AI TodayWhere to start: find the hours worth automating and prove the return.

The AI AdvantageStack several tools into pipelines that run without you in the middle.

Breaking BoundariesThe playbook: brand identity, narrative map and an ROI-driven budget.

EngagementPast follower counts to the replies, shares and customers that follow.

The Art of MarketingThe whole landscape in summary: strategy above, tactics below.

Business

The next series, in progress.

All five titles

Commentary

Category: Society

Where business meets the world it operates in.

Nothing published here yet.

Search

Search the commentary

Subjects

Marketing17
AI & Technology10
Business & Economics8
Leadership8
Entrepreneurship6
Innovation1
Personal Reflections1

Recent

Your website probably needed a patch last week. Here is how to check.AI & TechnologyOct 26, 2026
Google is testing a button that answers the question in the feed. Again.MarketingOct 25, 2026
Anthropic pulled its own agents off the internet. Read that twice.AI & TechnologyOct 24, 2026
Google just added link slots to its AI answers. Here is how to appear in AI Overviews.MarketingOct 24, 2026
Energy went from ninth concern to second in eight monthsBusiness & EconomicsOct 24, 2026

Most read

A Meta ads update on October 28 can stop your ads from sending clicks to your own siteMarketingOct 24, 2026
That google ranking drop in your report may not have happenedMarketingOct 24, 2026
Why founders fail. They strategize themselves out of business.EntrepreneurshipSep 20, 2026
Your website is the door, not the buildingAI & TechnologySep 17, 2026
Eighty-four percent already use it. The gap in AI marketing for small businesses is training, not tools.AI & TechnologyOct 24, 2026

Bruce T. Dugan

Entrepreneur, author, commentator and consultant. CEO of Incognito Worldwide and co-founder of Inicia Incorporated. Writing since 2012 on business, technology and the distance between the two.

LinkedIn IMDb Amazon

Read

Commentary
Guides
Books
Frameworks & FAQs

Work with Bruce

Consulting
Speaking
Advisory
Contact
Press kit

Elsewhere

Entrepreneur India
CEO Hangout
Mastered360
Incognito Worldwide
Thoughts of a CEO

© 2026 Bruce T. Dugan Privacy · Terms