Methods I use in client work, written down so you can run them without me. Each is deliberately boring — a framework that needs charisma to work is not a framework.
The operational workflow audit
Map what the company actually does against what the org chart claims. Usually the first place the money is leaking.
The marketing blueprint
Positioning, channel mix, SEO/AEO/GEO and measurement in one document, written before any media spend.
The stack decision
Choosing software a growing company will still be using in five years, and retiring what it will not.
The three-question test
What decision does this unlock, what would I learn faster by selling, and what am I afraid this will tell me.