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Bruce T. Dugan

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Abstract thinker · Linear process · Forty-four years of building things

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AI TodayWhere to start: find the hours worth automating and prove the return.

The AI AdvantageStack several tools into pipelines that run without you in the middle.

Breaking BoundariesThe playbook: brand identity, narrative map and an ROI-driven budget.

EngagementPast follower counts to the replies, shares and customers that follow.

The Art of MarketingThe whole landscape in summary: strategy above, tactics below.

Business

The next series, in progress.

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Where to start with each book, and what to read alongside it.

Bruce T. Dugan

Entrepreneur, author, commentator and consultant. CEO of Incognito Worldwide and co-founder of Inicia Incorporated. Writing since 2012 on business, technology and the distance between the two.

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