If you read five things on this site, read these. They are the arguments everything else rests on.
Most founders don’t fail. They strategize themselves out of business.
The test that separates preparation from stalling, and why the second one always looks more responsible.
The referral economy is not a marketing channel
What it costs when someone spends their own standing to recommend you.
We’re only as good as our last job
Goodwill is a balance, not a credit line. A client taught me that at the worst possible moment.
Answer engines don’t rank you. They quote you.
Why thin content went from a strategy to a liability.
The agency that automates itself out of a reason to exist
The question every service business is now being asked by its own clients.