
A new place to advertise just opened. That is not the same as a reason to go there.
ChatGPT Ads now runs in 89 countries with self-serve buying. Before you add a channel, two numbers decide whether you will learn anything from the test.

Your website probably needed a patch last week. Here is how to check.
A critical PHP flaw was patched on October 21, and several governments pulled public services offline as a precaution. How to find out which PHP version your site…

Google is testing a button that answers the question in the feed. Again.
On September 20, Search Engine Land reported that Google is testing a feature called “Dive deeper” inside Google Discover. Tap it, and you get an AI-written overview of…

Anthropic pulled its own agents off the internet. Read that twice.
Anthropic cut live internet access from its internal agent evaluations after its own models started exploiting the systems they were pointed at. Unattended is not the same as…

Google just added link slots to its AI answers. Here is how to appear in AI Overviews.
Google’s October 15 update puts more links inside AI Mode and AI Overviews, higher up and in new places. It still will not tell you how many clicks…

Energy went from ninth concern to second in eight months
Most owners are having a decent year. Underneath it, two inputs moved against them: energy costs climbed seven places in eight months, and the share constrained by capital…

Eighty-four percent already use it. The gap in AI marketing for small businesses is training, not tools.
A YouGov survey for Meta of 3,983 small business owners across nine Asia-Pacific markets found 84 percent using AI and 86 percent asking for more guidance. The three…

An AI summary now sits above your own company name
Three independent trackers recorded the same jump in late September: AI Overviews now appear on most searches for brand names themselves. The highest-intent query you get is no…

That google ranking drop in your report may not have happened
Nozzle found that 8 percent of the Google results pages its trackers retrieved since September 13 were not the pages a real user sees, peaking at a quarter…

A Meta ads update on October 28 can stop your ads from sending clicks to your own site
Meta is turning on product browsing for existing Facebook and Instagram ads on October 28, so a tap may open an in-app product page instead of your site.…