Category: Marketing
Positioning, channels, SEO, AEO and GEO.
A new place to advertise just opened. That is not the same as a reason to go there.
ChatGPT Ads now runs in 89 countries with self-serve buying. Before you add a channel, two numbers decide whether you will learn anything from the test.
Google is testing a button that answers the question in the feed. Again.
On September 20, Search Engine Land reported that Google is testing a feature called “Dive deeper” inside Google Discover. Tap it, and you get an AI-written overview of…
Google just added link slots to its AI answers. Here is how to appear in AI Overviews.
Google’s October 15 update puts more links inside AI Mode and AI Overviews, higher up and in new places. It still will not tell you how many clicks…
An AI summary now sits above your own company name
Three independent trackers recorded the same jump in late September: AI Overviews now appear on most searches for brand names themselves. The highest-intent query you get is no…
That google ranking drop in your report may not have happened
Nozzle found that 8 percent of the Google results pages its trackers retrieved since September 13 were not the pages a real user sees, peaking at a quarter…
A Meta ads update on October 28 can stop your ads from sending clicks to your own site
Meta is turning on product browsing for existing Facebook and Instagram ads on October 28, so a tap may open an in-app product page instead of your site.…
Shopify will let an agent buy from your shop. Your product data is now the salesperson.
Shopify has opened checkout to browser-based AI agents. If a machine is doing the buying, your product data is the sales pitch and your brand work moves earlier…
Google’s fourth spam update of the year will take two weeks. Sit still.
On September 24, Google confirmed the September 2026 spam update on its own Search Status Dashboard. Search Engine Land reported that it applies globally and in every language,…
Every brand is telling a story. Most are telling it badly.
A narrative map and a brand bible sound like agency artifacts. They are the two documents that stop a company contradicting itself in public.
The list is the only audience you own
Every other channel is a tenancy. The email list is the one asset that survives an algorithm change, a platform collapse or a policy you had no say…