Category: Business & Economics
Markets, pricing, and how money really moves through a company.
Energy went from ninth concern to second in eight months
Most owners are having a decent year. Underneath it, two inputs moved against them: energy costs climbed seven places in eight months, and the share constrained by capital…
Seven percent of owners say now is a good time to expand. Your business expansion strategy has to work anyway.
The NFIB’s September report put optimism at the 52-year average and uncertainty at 90 against a norm of 68. Owners are not pessimistic; they cannot see far enough…
Large companies cannot scale their AI. That is your opening.
A BearingPoint study puts only 13 per cent of large organisations on plan with AI, while the Federal Reserve reports close to half of small employer firms using…
Marketing is a utility bill, not a discretionary spend
When revenue dips, marketing is the first line anyone reaches for. It is the wrong line, and the research on what happens next is unusually clear about why.
The referral economy is not a marketing channel
Every project we have taken has arrived by referral. That is not a growth hack. It is a constraint, and it decides what you are permitted to sell.
Margin is what pays for selling
Roughly eighty percent of new businesses are gone inside eighteen months, and the usual diagnosis is that they could not sell. Often the truth is narrower: their margin…
What four thousand dollars bought me
My first company never borrowed a cent. My second billed half a million a month and was starved for cash the entire time. The difference was not size.
Discounting teaches people to wait
A price cut works the first time, works less well the second, and by the fourth has trained your best customers to stop buying at full price.